Five Baltic metropolises started their common promotion to the US travel trade and media on a common road show from 18-20 March. The cities of Hamburg, Helsinki, Riga, St. Petersburg and Warsaw were presented to travel professionals and media in New York, Boston and Chicago.
The road show was a success. US media and travel trade were highly interested in the Baltic Sea Region.
“By most of the tour operators who attended the roadshow the Baltic Sea Region is considered as a new and mostly underestimated destination to sell”, says Nadja Biebow, ONE BSR project manager with Hamburg Tourist Board.
The cities presented not only themselves but the larger Baltic Sea Region as an attractive and fascinating destination for city trips to Northern and North-Eastern Europe.
The attendees were very positive about the common promotion of the five cities. The city representatives had excellent discussions with tour operators and travel agents as well as media.
The Roadshow was sponsored by Air Berlin.
Picture 1: Kick-off of the BSR Roadshow in New York
Picture 2: Roadshow Team( from the left): Lev Kuznetsov (St. Petersburg), Sally Choi (Myriad Marketing), Nadja Biebow (Hamburg), Anna Przyluska (Warsaw), Jenny Taipale (Helsinki), Judith Kolakowski (Air Berlin), Anja Compton (Hamburg Airport), Julie Averay Cuesta (Myriad Marketing), Yalun Ho (Myriad Marketing), Aigars Smiltans (Riga)