The City of Helsinki has cooperated with entrepreneurs in the field to produce a profile of cruise guests to improve the services offered to them. The study shows that there are group-formers, but also independent adventurers among international cruise guests in Helsinki.
– The estimate shows that there are many systematics and group-formers. However, spontaneous and independent are growing groups, whose wishes often differ from the mainstream. This means that cruise travellers can no longer be seen as a homogenous traveller group, who look only for a certain kind of services. The cruise travellers also become younger by the year and some shipping companies have younger clienteles, explains Cruise Manager Noora Heino from the City of Helsinki.
The results of the profile study and service design has now been utilised to develop the product range offered to the cruise guests.
A 2011 study conducted by Port of Helsinki shows that 96 per cent of the travellers disembark in Helsinki, which means that the attractiveness of the city as a cruise route object of the Baltic Sea is excellent. This year, Helsinki welcomes 390,000 cruise guests.
Image: Noora Heino / Visit Helsinki Material Bank