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The BaltMet Promo Story – Concrete steps towards joint regional marketing

28th November, 2011: BaltMet Promo – Building a regional identity by creating promotional Baltic Sea Region products for tourists, talents and investors in the global markets. The two years of the project have been an interesting and rewarding start of a journey hopefully about to continue. Plans written to the project application years ago have become actions, intentions have turned into concrete products and real results have been achieved.

Also, an incredible amount of learning has happened, both on individual and organizational level. New colleagues have been met and new ideas for cooperation have emerged. It has been proven that joining forces in marketing the region truly makes sense. BaltMet Promo story publication tells the story of BaltMet Promo: it introduces the project process, the partners, the pilot programmes and their outputs, as well as identifies the success factors and lessons learned during the two-year project. Enjoy the story of our rewarding journey!

The BaltMet Promo Story (4,5 Mb .pdf)

 

The BaltMet Promo Story (4,5 Mb .pdf)


Part-financed by the European Union
(European Regional Development Fund)