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The Policy Action Plan for the Marketing of the Baltic Sea Region

Posted on: January 8th, 2012 by lappami No Comments

9th January, 2012: The Policy Action Plan for the Marketing of the Baltic Sea Region sets out to demonstrate the benefits of regional co-operation in promotional, branding and marketing activities, to encourage policy makers in national ministries, government agencies and EU institutions to take dimensions of regional marketing into account, and, ultimately, to create conditions conducive to an improvement in this particular field of regional co-operation. 

 The BaltMet Promo project created the Plan, but the its recommendations are based on a range of different sources and experiences, some of which stem from the BaltMet Promo project and some from other projects and initiatives aimed at marketing the Baltic Sea Region. 

The Policy Action Plan is comprised of four thematic areas – overall marketing/branding, tourism promotion, investment promotion and talent attraction, as well as a section on EU funding

It is important to underline that the Policy Action Plan is a living document and its realisation is not the responsibility of a single country, institution or agency. It is for inspiration and implementation by all the marketing stakeholders of the region, and other projects and initiatives are urged to continue to update and disseminate it after BaltMet Promo ended in December 2011.

Qualitative Tourism Study on Japanese women living and visiting Baltic Sea Region cities

Posted on: January 8th, 2012 by lappami No Comments

9th January, 2012: This qualitative study was done among Japanese women living in Warsaw, Berlin, Riga, Vilnius, Tallinn and St. Petersburg and visiting these cities as tourists. A goal of the study was to talk to Japanese women to get their view, feelings and opinion about attractiveness of each of the city. Seperate study was made first in Helsinki.

Study in Warsaw, Berlin, Riga, Vilnius, Tallinn and St. Petersburg (pdf)
Study in Helsinki (pdf)

Riga appeared to evoke mostly positive reactions and feelings among Japanese tourists and residents. Compact size and touristic quality of Old Town must be regarded as a strength of Riga – it provides a feeling of „complete journey” made within one or two days. 

Reactions to Tallinn in general can be regarded as the most commonly and the most visibly positive or even enthusiastic compared to all other cities taken under consideration in the project. This enthusiastic opinion was coming both from tourists and residents and it can be described as a reaction to a good combination of tradition and modernity.

Vilnius – similarly to Riga and Tallinn – appeared to be a very positive surprise and a place to be really liked, both by tourists and residents. There is also an element of authenticity that creates a communicational potential of Vilnius – it was a city which is perceived as the least commercialised. 

St. Petersburg appeared to be the most controversial city from among all included in the project. A beauty connected with the past, European style, visible similarities to most famous European capitals is a huge advantage and potential of the city. 

Warsaw seems to be quite inconsistent. This kind of incoherence and even chaos makes it quite unique in the eyes of Japanese tourists and residents. Warsaw gives a feeling of modernising, changing place within Europe, which is attractive for Japanese tourists. 

Berlin seems to be very different than all other cities included in the project –it is definitely the most modern, most Western (in terms of lifestyle, mentality), most multicultural and open city from all.

The Study (pdf) 

The information gotten from the Japanese ladies confirmed the supposed image of Helsinki accurate. Both residents and tourists felt that Helsinki was stress free city, where everyone could be themselves. Interviewees felt that they had “ability to breathe”.

Study on Helsinki (pdf)

The BaltMet Promo Story – Concrete steps towards joint regional marketing

Posted on: November 26th, 2011 by admin No Comments

28th November, 2011: BaltMet Promo – Building a regional identity by creating promotional Baltic Sea Region products for tourists, talents and investors in the global markets. The two years of the project have been an interesting and rewarding start of a journey hopefully about to continue. Plans written to the project application years ago have become actions, intentions have turned into concrete products and real results have been achieved.

Also, an incredible amount of learning has happened, both on individual and organizational level. New colleagues have been met and new ideas for cooperation have emerged. It has been proven that joining forces in marketing the region truly makes sense. BaltMet Promo story publication tells the story of BaltMet Promo: it introduces the project process, the partners, the pilot programmes and their outputs, as well as identifies the success factors and lessons learned during the two-year project. Enjoy the story of our rewarding journey!

The BaltMet Promo Story (4,5 Mb .pdf)

 

BaltMet Promo Final Event in Warsaw 24th November

Posted on: November 15th, 2011 by admin No Comments

17th November, 2011: Baltic Sea Region Conference – BaltMet Promo Final Event in Warsaw 24th November 2011. Final event part one will be about implementing the Strategy of the Baltic Sea Region. Key-note speech will be by Hanna Gronkiewicz-Waltz, Mayor of Warsaw and Chairwoman of Baltic Metropoles.

Matti Ollinkari, Head of International Relations, City of Helsinki will present the BaltMet Promo project – what was it and what became of it?

BaltMet Promo Pilot product presentations will include Investment: Investor’s Guide, Film talent: BSR – Japan workshop and Tourism: Live like locals.

Followed by Baltic Development Forum’s Director Hans Brask and speech from European Parliament. 

Second part of the event will be about identity and branding. We will hear Branding case from Warsaw and about regional branding that was done in BaltMet Promo.

The event will start at 9 and end in Guided tour of Warsaw with the  “live like locals in theme in Warsaw” at 15:30.

Guidebook on film coproduction in the Baltic Sea Region published

Posted on: November 9th, 2011 by admin No Comments

10th November 2011: As a part of the BaltMet Promo Talent Pilot, a guidebook on film coproduction in the Baltic Sea Region has been created.

The purpose of the guidebook is to provide information about international coproduction possibilities of filmmaking in the Baltic Sea Region: the strengths of the area in filmmaking, the benefits and concrete examples of international coproduction and country specific information on film industry. The website is available at http://baltmetpromo.net/BSRfilmguide/.

The Baltic Sea Region offers a wide variety of advantages for film industry: exceptional filming location and excellent transport connections, highly skilled industry professionals, active and innovative film scene, great schools as well as incentive funding possibilities – all the resources to create a significant film production.

The Talent Pilot project is an output of a partly EU-funded project BaltMet Promo – Creating promotional Baltic Sea Region products for tourists, talents and investors in the global markets, lead by City of Helsinki.

Baltic Sea Region-Japan Coproduction Forum during Scanorama Film Festival 11-13 November in Vilnius

Posted on: November 7th, 2011 by mika lappalainen

8th November 2011: The Baltic Sea Region–Japan Coproduction Forum invites promising filmmakers from Japan and the Baltic Sea Region to network, share experiences and find new ways to make films together. The event is held during the Scanorama European Film Forum in Vilnius, Lithuania from 11 to 13 November, 2011.

The aim of the Coproduction Forum is to exchange ideas about new projects, organize screenings and to look for ways to coproduction in film industry. Altogether 20 rising talents will attend the event, 10 from Japan and two from each Partner Cities of Berlin, Helsinki, Riga, Vilnius and Warsaw. At the same time additional 30 cinematographers of the Region will take part in event.

Attendees will participate in master classes, panel discussions, pitching of film projects, film screenings and informal meetings. They will also receive feedback to their film project plans from well-known film experts.

Agenda of the Forum

High-level speakers share their experiences

The Coproduction Forum will be moderated by world-famous British film producer Nik Powell, the winner of numerous film awards and lecturer. 

Additionally, the event presents several keynote speakers both from Japan and the Baltic Sea Region. From Japan producer and professor at Berlin Free University Dr Hiroomi Fukuzawa, the co-founder of the legendary NDF film studios Michiyo Yoshizaki and documentary filmmaker Takahiro Hamano will share their experiences and knowledge on international filmmaking. 

The Baltic Sea Region representatives include German producer Dagmar Jacobsen, Polish documentary filmmaker Marcel Łoziński and filmmaker and theatre director Krzysztof Zanussi, and Lithuanian producers Rasa Miškinytė and Lineta Mišeikytė.  

The officials of UNIJAPAN and MEDIA DESK organsations will reveal Japanese and European support schemes favouring coproductions for the participants of the Forum. 

The Forum will also be joined by film producers Lars Bredo Rahbek, Raimond Goebel, Linda Krukle and film director Maris Martinsons.

More about the forum is HERE.

Newsletter focusing on Tourism Pilot

Posted on: October 30th, 2011 by mika lappalainen

31st October, 2011: Live like locals -concept presented at two seminars in Japan – BaltMet Promo newsletter focusing with Tourism Pilot.

This issue of BaltMet Promo newsletter tells about Tourism Pilot events in Tokyo. BaltMet Promo first Tourism Pilot event was organized 30 Sebtember at the JATA Travel Showcase 2011 in Japan at Tokyo Big Sight and another marketing event for Japanese tourism operators was organized 4 October at the Imperial-hotel. Three bloggers from Japan Lived like locals in the Baltic Sea Region and their feelings were presented at both events.

In the newsletter you will find the articles:

  • Live like locals -concept presented at two seminars in Japan
  • Live like locals -brochures published in English and Japanese
  • Baltic Sea Region-Japan Coproduction Forum during Scanorama Film Festival 11-13 November in Vilnius
  • DG Regio Director visited BaltMet Promo stand at Baltic Development Forum Summit in Gdansk
  • Final Policy Roundtable discussed on the draft Action Plan
  • BaltMet Promo Final Event in Warsaw 24th November

To the newsletter

BaltMet Promo Final Event in Warsaw 24th November

Posted on: October 30th, 2011 by mika lappalainen

31st October, 2011: Baltic Sea Region Conference – BaltMet Promo Final Event in Warsaw 24th November 2011. Final event part one will be about implementing the Strategy of the Baltic Sea Region. Key-note speech will be by Hanna Gronkiewicz-Waltz, Mayor of Warsaw and Chairwoman of Baltic Metropoles.

Matti Ollinkari, Head of International Relations, City of Helsinki will present the BaltMet Promo project – what was it and what became of it?

BaltMet Promo Pilot product presentations will include Investment: Investor’s Guide, Film talent: BSR – Japan workshop and Tourism: Live like locals.

Followed by Baltic Development Forum’s Director Hans Brask and speech from European Parliament. 

Second part of the event will be about identity and branding. We will hear Branding case from Warsaw and about regional branding that was done in BaltMet Promo.

The event will start at 9 and end in Guided tour of Warsaw with the  “live like locals in theme in Warsaw” at 15:30.

BaltMet Promo Final Book will be published in Warsaw

In Final Event BaltMet Promo will publish a Final Book with all the lessons learned in the project and pilots as well as Action Plan for the Marketing of the Baltic Sea Region to investors, tourists and talents.

Essay: On Identity – No Identity

Posted on: October 26th, 2011 by mika lappalainen

27th October, 2011: An Essay on the Constructions, Possibilities and Necessities for Understanding a European Macro Region: The Baltic Sea. Place promotion, branding and identity are interrelated concepts and parts of the ambitions to build a European macro-region in the Baltic Sea Region. The three concepts represent diff erent levels of ambitions where the concept of a common identity in the Baltic Sea Region is the most difficult and demanding one to apply. To speak about a common identity one has to have strong shared values and a clear sense of belonging. Is it at all possible to speak about a common identity when one of the most striking features of the region is its heterogeneity.

The post-modern concept of ‘branding’ (for products, regions, and nations) tells us that the necessary condition for the success of this concept – meaning its general acceptance – is its truth content: a clear connection to reality. Ultimately, there are real, substantial Baltic Sea regional characteristics, which encompass its essential components and give the region its unique beauty and attraction. They are exceptionally well-suited for advertising the region: its nature, its landscape, its climate, its history of co-operation and confl ict, the beauty of its cities, the high levels of educational accomplishment among its people, an auspicious political and economic transformation after the end of the Soviet system, and its many cultural highlights.

Prof. Dr. Bernd Henningsen: On Identity – No Identity
An Essay on the Constructions, Possibilities and Necessities for Understanding a European Macro Region: The Baltic Sea
(pdf)

Previously published in BaltMet Promo:

Place Branding and Place Promotion Efforts in the Baltic Sea Region

The final version of the report “Place branding and place promotion efforts in the Baltic Sea Region – a situation analysis” has been published. The purpose of the report is to map existing organisations, networks, projects and activities that are geared towards marketing the Baltic Sea Region, or considerable parts of it. The objective is to promote synergy and coordination between different initiatives and to facilitate a wider discussion on the international branding and attractiveness of the Baltic Sea Region. It also puts forward a number of recommendations for the future marketing of the region.

Place branding and place promotion efforts in the Baltic Sea Region – a situation analysis (pdf)

DG Regio Director visited BaltMet Promo stand at Baltic Development Forum Summit in Gdansk

Posted on: October 25th, 2011 by mika lappalainen

26th October, 2011: Dirk Ahner, Director-General in DG Regional Policy visited BaltMet Promo stand at the Baltic Development Forum’s Summit in Gdansk.

BaltMet Promo Project Manager Iina Olinki highlights the result of BaltMet Promo.

Jenny Antonen tells about the Investor’s Guide.

useful links

Baltic Metropoles

EU strategy for the Baltic Sea Region

European Union

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