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Publications

Finalised publications

November 28th, 2011

The BaltMet Promo Story – Concrete steps towards joint regional marketing

28th November, 2011: BaltMet Promo – Building a regional identity by creating promotional Baltic Sea Region products for tourists, talents and investors in the global markets. The two years of the project have been an interesting and rewarding start of a journey hopefully about to continue. Plans written to the project application years ago have become actions, intentions have turned into concrete products and real results have been achieved.

Also, an incredible amount of learning has happened, both on individual and organizational level. New colleagues have been met and new ideas for cooperation have emerged. It has been proven that joining forces in marketing the region truly makes sense. BaltMet Promo story publication tells the story of BaltMet Promo: it introduces the project process, the partners, the pilot programmes and their outputs, as well as identifies the success factors and lessons learned during the two-year project. Enjoy the story of our rewarding journey!

The BaltMet Promo Story (4,5 Mb .pdf)

September 14th, 2011

Live like locals -brochure in English and Japanese

Publication of the brochure is related to tourism pilot competition for individual bloggers that was organized during summer 2011 in Japan to win a trip to Baltic Sea Region area and travel under “Live like locals theme”.  Three bloggers were selected out of 32 applicants.

Live like locals -brochure
in English and Japanese (pdf, 8 Mb)

March 2nd, 2011

Baltic Sea Region – Investor’s Guide

The Baltic Sea Region (BSR) Investor’s Guide introduces and highlights business and investment opportunities in the Baltic Sea Region, brought to you by the cities of Berlin, Copenhagen, Helsinki, Malmö, Oslo, Riga, Stockholm, St. Petersburg, Tallinn, Vilnius and Warsaw.

The Guide is divided into two sections. The first section introduces and describes the Baltic Sea Region and the 11 Baltic Metropoles. The second section describes the Baltic Sea Region through seven key investment drivers.

The publication is an output of a partly EU-funded project BaltMet Promo – Creating promotional Baltic Sea Region products for tourists, talents and investors in the global markets, lead by City of Helsinki.

Guide (pdf, 4 Mb)

30 November 2012:  New version of the guide has been published for the years 2012-13

October 12th, 2010

Place Branding and Place Promotion Efforts in the Baltic Sea Region

The final version of the report “Place branding and place promotion efforts in the Baltic Sea Region – a situation analysis” has been published. The purpose of the report is to map existing organisations, networks, projects and activities that are geared towards marketing the Baltic Sea Region, or considerable parts of it. The objective is to promote synergy and coordination between different initiatives and to facilitate a wider discussion on the international branding and attractiveness of the Baltic Sea Region. It also puts forward a number of recommendations for the future marketing of the region.

Place branding and place promotion efforts in the Baltic Sea Region – a situation analysis (pdf)

Background Research reports

Fall 2011

Qualitative study on tourism on Japanese women living in Warsaw, Berlin, Riga, Vilnius, Tallinn and St. Petersburg

This qualitative study was done among Japanese women living in Warsaw, Berlin, Riga, Vilnius, Tallinn and St. Petersburg and visiting these cities as tourists. A goal of the study was to talk to Japanese women to get their view, feelings and opinion about attractiveness of each of the city.
The study (pdf)

Qualitative study on tourism on Japanese women living in Helsinki 

This qualitative study was commissioned in relation to this project and was done among Japanese women living in Helsinki and visiting as tourists. A goal of the study was to talk to Japanese women to get their view, feelings and opinion about attractiveness of the city.
The study (pdf)

September 16th, 2011

International Film Cooperation inside the Baltic Sea Region and with Japan

This research explores international cooperation in the field of filmmaking in the Baltic Sea Region (BSR) concentrating on the filmmaking companies and organizations and the significance of international cooperation in their operations. The purpose of this research is to provide information about international cooperation in general, cooperation inside the BSR, and cooperation between BSR and Japan.

International Film Cooperation inside the Baltic Sea Region and with Japan (pdf, 5,5Mb) 

October 22th, 2010

Baltic Sea Region as a tourist destination – Japanese views

This study forms the Demand Research for Tourism Pilot. The research has been done by Integrate research institute (Tokyo) with the help of Foresight Marketing (Tokyo). Aim of the research was to understand how Japanese people consider about travelling abroad, and their expectation for the destination, and to discover new travel contents for the Baltic Sea Region.

Baltic Sea Region as a tourist destination – Japanese views (pdf)

Japanese – Baltic Sea Region Film Co-production: Japanese Views research report published

BaltMet Promo The Film Talent Pilot Project attracts professionals from the creative sector. A special focus of the project is placed on young Japanese filmmakers and their willingness to conduct co-productions with young professionals from the Baltic Sea Region (BSR). This report covers the contemporary Japanese film production and distribution scene, detailing the special features and structure of the industry, as well as providing case studies
of international film co-production.

Japanese – Baltic Sea Region Film Co-production: Japanese Views (pdf)
Film Talent Pilot

Why Do Firms Invest in the Baltic Sea Region? Research Report Published

In this report Baltic Sea Region is consisting of the following countries and regions: Denmark, Estonia, Finland, Germany, Latvia, Lithuania, Poland, Sweden, and the regions of St Petersburg, Leningrad Oblast and Kaliningrad in Russia.The factors affecting Foreign Direct Investment (FDI) in the Baltic Sea Region were investigated in three ways. First, the factors affecting FDI in general. Secondly, the characteristics of FDI in the Baltic Sea Region. Thirdly, the investment motives through two firm questionnaires: firms participating in the MIPIM real estate fairs and Finnish firms active in the Baltic Sea Region (Finpro register).
Why Do Firms Invest in the Baltic Sea Region? (pdf)
Investment Pilot

January 26th, 2011

Analysis of the investment drivers in 11 Cities

Analysis of the investment drivers in 11 cities of the Baltic Sea Region i.e., Berlin, Helsinki, Riga, Warsaw, Vilnius, Stockholm, Tallinn, Copenhagen, Oslo, Malmo and St. Petersburg.

Analysis of the investment drivers in 11 Cities (pdf)

Research of the touristic products and services in 11 Cities

Research on touristic products and services in11 cities of the Baltic Sea Region i.e., Berlin, Helsinki, Riga, Warsaw, Vilnius, Stockholm, Tallinn, Copenhagen, Oslo, Malmo and St. Petersburg. The study was done by HumanGraph.

Research of the touristc produts and services (pdf)

Report your activities

Report your activities on branding or identity building in the region to our E-mail.

Links

EU Strategy for the Baltic Sea Region

First Annual Forum of the EU Strategy for the Baltic Sea Region in Tallinn


Part-financed by the European Union
(European Regional Development Fund)