Aim: The overall aim is to improve the image of the Baltic Sea Region as a roundtrip travel destination.
The specific aim of the work package is to generate an increase in the overnight stays from the US market to the BSR by getting more tour operators to offer BSR roundtrips.The intention is to gain knowledge of the US market concerning the demand on roundtrips through the BSR, and thus enhance the perception of the BSR as interesting destinations for city trips while visiting Northern Europe.The aim of the sub-project targeted at Japan started in the BaltMet Promo Project is to complete the unique experiment on how to transform the “BSR appeal” into transnational BSR tourism products for customers at remote markets and to test the product development and delivery phase with business partners. The aim is to utilize the working method developed in the Japanese case when launching similar efforts at the US markets. By completing the Japanese case and by concluding the transnational product development process with business partners, the true co-operaton model shall be processed into guidelines, which can then be applied in other markets.
Current challenge: For European city destinations it gets more and more important to work with overseas markets. Tourists from target markets like the USA are still visiting Europe within several days. So there is a high potential for increasing the number of overnight stays through being part of round trips. Awareness of the Baltic Sea Region as an interesting roundtrip destination is not yet high enough.
Change: Common strategy for promoting BSR as a tourism destination in US, raising the awareness of the target groups on the BSR tourism offerings
What was done in BaltMet Promo regarding tourist attraction
Coordinator: Hamburg Tourism (DE)
Partners: City of Helsinki (FI), City of Riga (LV), City of Warsaw (PL), City of St. Petersburg (associated partner), Vidzeme University of Applied Sciences (LV)
Contact: Hamburg Tourist Board
Head of Sales Promotion, Julia Grundmann, grundmann(at)hamburg-tourismus.de, +49 172 30 94 649