Together against talent retention challenges in the Baltic Sea Region

The first Advisory Board meeting agreed on the need of collaboration in attracting and keeping foreign talents in the region.

– It is important that the countries around the Baltic Sea Region collaborate because we need to expand the pool of talents. Otherwise we will lag behind, says one of the Advisory Board members, Tine Horwitz, CEO of a Danish Consortium for Global Talent.

The new ways of collaboration and common actions for talent retention challenges were discussed during the first Advisory Board meeting of ONE BSR’s Talent Retention -work package that took place on the 4th of November 2013 in Stockholm, Sweden. The Advisory Board consists of stakeholders involved in the talent retention business at the universities, governments and municipalities around the Baltic Sea Region as well as in the business and non-profit sector.

The Advisory Board follows up the work of the Talent Retention -work package and identifies arenas for wider discussion and dissemination of its results.

– The matter of talent retention is increasingly important, says Camilla Wristel from Swedish Institute, leader of the Talent Retention –work package.

– The members of the Advisory Board are influential policy-makers in these issues in their own countries and institutions, and they will ensure that what we are doing is of interest in a wider BSR context.

Common campaigns and spokespersons to market the benefits of the region

Tine_Horwitz_150x– The first meeting went well, there was a common understanding of the situation the Baltic Sea region is facing, says Advisory Board Member Tine Horwitz.

As we are not the first choice for foreigners, we need to find new ways to make extra noise to attract them to this part of the world and to keep them here. If we are able to exchange talents within the region, we would all benefit from their competences.

According to Horwitz, extra noise can be created by finding common pull-factors to make the region more attractive and by marketing the region with the right values.

– We should run a common campaign on all the benefits of working and living in the region, and make some well-known people tell their story about living and working here.

On the agenda of the first meeting were the three Talent Retention cases from Helsinki, Tallinn and Stockholm. In addition, the first draft of the Situation analysis of the different talent retention challenges in the region was presented in the meeting.

The Advisory Board has the following members:

  • Mr Mait Palts, Director of Estonian Chamber of Commerce and Industry, Estonia
  • Ms Annika Forsander, Director of Immigration Affairs, City of Helsinki, Finland
  • Mr Wolfgang Blank, CEO of BioCon Valley GmbH, Germany
  • Dr Daumantas Matulis from the Institute of Biotechnology, University of Vilnius, Latvia
  • Ms Krystyana Wroblewska, Head of Department of International Cooperation, Marshal Office of Pomorskie, Gdansk, Poland
  • Ms Ylva Williams, CEO of Stockholm Science City Foundation, Sweden
  • Ms Sarah Gade Hansen, Chief Consultant of Danks Industri, Denmark
  • Ms Tine Horwitz, CEO of Consortium for Global Talent, Denmark


The Advisory Board continues its work two further meetings in 2014.

For further information, please contact
Camilla Wristel
Swedish Institute, Baltic Sea Unit