In February ONE BSR project partners gathered in Riga to discuss the status and next steps of the project. As the end of the project is coming closer, the gaze was turned to the future and life after the project. What do we do with the project results? How do we continue the good work for the common Baltic Sea Region?
In the opening session, Mr Matti Ollinkari, Senior Expert from the Economic Development Division of the City of Helsinki, reminded the partners of the challenges ahead: they need to look at the scenery after the project, and come up with ideas, what to do in the future.
– No one is saying what you need to do – you need to create your own ideas and visions, and think how to sell them to the stakeholders, says Mr Ollinkari.
The ONE BSR project has shown that co-operation is needed and wanted also in the future to attract investors, tourists and talents to the area. To help tourists to find their way to the Baltic Sea region, the partners working on the Tourism work package have produced a common destination guide and data bank to the tour operators. Also the Investors work package has developed an online map at www.investinbsr.com to provide information on the investment promotion agencies on the region.
Finally, the project partners agreed that finding the elements for the common branding is essential for promoting the area for investors, tourists, talents and locals alike. Even if creating a common brand is hard, as there are so many different countries and cultures in the region, some hints can be found from the policy round table and social media discussions that the ONE BSR project is organising.
One interpretation of the BSR branding elements will be presented in an artistic form at the ONE BSR final event held in Helsinki, Finland on 4 September 2014. The final event will present the project results and further boost the discussion on the future of the BSR co-operation.
Picture: ONE BSR in the sand cinema during the project meeting in Riga